Jeff bezos-backed slate auto has planted multiple concept versions of its ev on the streets of california. It’s a marketing tactic that teases the second startup’s strategy to sell a “transformer” -LIKE XHICLE, People Familiar with the Company’s Internal Discussions TOLD TOLD TECHCRUNCHCH.
This Unconventional Real-WORLD COMES DAYS BeFore Slate’s April 24 Launch Event at Long Beach Beach Airport, According to an invite Viewed by Techcrunch.
The Michigan-Based Startup, Founded in 2022, Has Operated in Relative Secrecy Until Techcrunch Published a Report Revealing Bezos’ Financial InvolvementAs well as its plan to price its Ev At AROND $ 25,000 While Encouring Buyers to Customize The Vehicle to their liking. That base model is referred to as the “blank slate” version, according to a trademark application And Another Person Familiar with the company’s plans. Slate has also filled for a trademark For the phrase: “We live it. You make it.”
The Autopian’s David Tracy traveled To venice, California over the weekend where parked a concept version of the truck made to look like a two-door suv used by a fake business. Similarly, reddit users posted pictures over the weekend of Yet Another Version of the truck Made to look like a hatchback that almost research rivian’s Forthcoming R3,
The Vehicle Tracy Saw Up Close This Past Weekend Looks Just Like the Two-Door Pickup Truck Spotted by a Reddit User Earlier this month in long beach, but with a hard cover over the bed that gives it more of an suv shape. The vehicle is covered in a wrap for a fake business called “Rockabye rides,” which incluses a url that leads to a website that is that is Counting down To slate’s event laater this week.
That makes three different silhouettes we’ve seen of slate’s truck so far – and that adaptability is something the company has got Techcrunch has learned.
Slate’s Leadership Focused Heavily on the “Transformer” metaphor as it woed investors to fill out its series b funding round last year, according to a person Familiar with the Pittches. The company carefully choreographed the meetings Around the idea, according to another person father family with how they want.
This involved showing Prospective Investors A Generalic Version of the Truck, and then leading them to another Room While a Team Quickly Customized The Vehicle. Then the Prospective Investors would be brought back to the first room only to find the truck looking Completely different.
Theose efforts appear to have been convinking. Guggenheim Partners Ceo (And Controlling Owner of the la Dodgers) Mark walter seemingly invested in the round and joined slate’s board, techcrunch has Reported,
A spokesperson for the company Didn’T Respond to a request for comment.
These new photos give a pretty clear view of the exterior of slate’s truck, and the potential level of customization. The Interior Remains A Mystery, and there is no public knowledge about the vehicle’s speecs.
The company has briefed a number of automotive Journalists ahead of Thursday’s Event, and Tracy Wrote that He’s “Under a Striint Nda” on any of the secret.
Even Still, TRACY Wrote that the Slate Truck “is unlike any new vehicle I’ve ever see not just in my decade as a car journey, but in my entrere lifetime.”