Pinterest is upgrading its visual search feature with a handful of new capabilitys.
On Monday, the company announced It’s rolling out new functionality to improve its feature that allows users to search using an image install. This includes new tools to more precedesly narrow and refine searches, as well as that that makes visual search more accessible across peinrest’s website.
The company believes the new additions will help pinterest stand out as a search engine for things users may otherwise have trual describing with words – like a vibe, style, or aesthetic.
One new enhancement will help users to better understand what it is they like about a certain pin, initially in the women’s fashion category in the US, canada, and the uk
Here, when users tap on a pin, they’ll see an animated Glow, and Pinterest will then generate words that help people determine why they like the pin in the first place. This feature is powered by visual language models (vlms), a form of generative ai, the company says.
The addition is also similar to google’s multimodal Search, which combines text and images into a single Query. Except in this case, Pinterest is helping users by generating the words that count be used to augment and narrow their search Query. (The company notes it’s using “Industry-Lading” Multimode Embedding Models, but didn’T specified ons.)
Another update will allow users to refine their fashion searches by seeking out alternatives to the item shown in a different color, style, or fabric. For instance, pinterest sugges you could use this to find a similar style that had more of a “y2k” aesthetic, or find somebing simlar to a blazer you liked, but that works better for a formed.
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The update come on the heels of an announsement that Pinterest will begin to label ai-generated images And Soon Allow Users to Limit the number of ai images they’re shown, after numerous user complaints. People had begun to worry that ai would ruin pinterest, as it would be even harder to find genuine images that would inspire their future shopping.
Combined with the AI-Focused Update and the Improved Visual Search, Pinterest Hopes to Re-Establish Its Use as a Visual Shopping Tool That Leverage Ai, AS OPPOSEDE to One THATE OPEing Destroyed by.