Amazon continues to infuse ai into its shopping tools to encourage customers to make more purchases. The company announced On Wednsday a new feature called “Interests,” aimed at creating a more personalized and conversational search experience.
With the new feature, customers can enter tailored prompts in the search bar, reflecting their interests, preferences, and even their budget. For example, users might ask for “model building kits and accessories for hobbyist engineers” or “breving tools and gadgets for coffee lovers.”
Interests Leverages Large Language Models (LLMS) to convert everyday language into queries that traditional search engines can ingestand, resulting in more relevant products.
Additional, the tool continuously work in the background, notify users with new items that match their interests become aavilable, as well as providing updates on resistant principles, Restocts, and Deals.
Currently, Interests is available to a select group of users in the us via the amazon shopping app on iOS and Android devices, as well as on the mobile website uper the “me” tab.
The company plans to expand access to more us customers in the coming months.
The Interests Feature Represts a Natural Progression for the Tech Giant as It Continues to Integrate ai Into Its App. The feature joins a host of ai-power Rufus, Ai Shopping Guides, review Summaries, AI-Generated Product InformationAnd more.
Plus, Several other companies are likely to follow suit in order to enhance the shopping experience for customers, and some have alredy begun to do so.
For instance, google has recently upgraded its shopping tab, introducing a “Vision Match“Tool that allows shoppers to describe a Garment they envision, with the ai suggesing Similar ideas based on the description. It also also also also launched an AI Summary Tool To provide product information.