Amazon prime day to return in July despite threat of tarifs

Amazon is bringing back its annual sales event, Prime Day, In July, The e-Commerce Giant said on tuesday.

This year, consumer demand for the popular sell would be dampened by the possibility of tarifs increasing the cost of goods. To highlight the impact of president trump’s tariffs, amazon will reportedly begin to display the cost of the tarifs next to the total price of goods on it, according to a Punchbowl news,

The white house swiftly Blasted Amazon’s Decision To display the impact of tariffs as “a hosile and political act by amazon,” White House Press Secretary Karoline Leavitt Said in a press briefing on tuesday morning.

“This is another reason why Americans should buy american,” She added.

Prime day is still months away, so it’s untilar to what extent tarifs could impact this year’s sale. Reuters reports That some amazon sellers have alredy begun pulling out of prime day due to pressure from tarifs, while others are reducing the Amount of discounted merchandise they’ll put on Sale.

Typically, Prime Day has given amazon a way to boost sales at an otherwise slower time of the year by offering discounts on both its own products and those from other businesses. The company notes That small and medium-sized businesses today account for more than 60% of Sales on Amazon’s Store, and Last Year Sold Over 200 Million Items DURING Prime Day.

That event also Saw more items Sold Than any other prime day event to date, the retailer said.

This year, Amazon Says, Prime Day will have deals more than 35 categories, Including Electronics, Kitchen, Beauty and Apparel. Thought the company is not teasing any deals yet, it did say that the salary will feature “socially trending items”

The event is also going to be help in Ireland this year for the first time, and will return to a range of other global markets, Including Australia, Austria, Belgium, Brazil, Canada, Belgium, Brazil, Canada, Egypt, Francce, Germany, India, Italy, Japan, Luxembourg, Mexico, The Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, The United Arab Emirates, The Us, and the UK

Amazon on Tuesday also launched a new luxury Goods selection on its site, curated by saks.

This latest addition to amazon’s luxury stores section Rosetta Getty, Johanna Ortiz, Chentecaille, and la Prairie. Us customers will be able to show the new collection on amazon.com/saks And in the amazon shopping app.

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