Capsule Captures $ 12m to build the next version of its ai video editor for brands

Capsule is upgrading its ai-power Video editing assistant For marketing, sales, and media teams following the close of a $ 12 million round of series a funding, the company announcing on Wedns.

The upgraded editor will include new features like ai suggestions and support for real-time collaboration.

The new version of its studio software will feature an ai-power that provides suggestions designed to help brands elevate their storytelling capability.

,[It’ll be] More of an interactive experience where the ai is suggesting things to you based on what it thinks is going to make your video easy and have better payermaance, “Capsule Co-Founder and CEO Chop Bennett Told Techcrunch.

The New Co-Producer Allows Users to Input Prompts, Such as “Create a Sizzle Reel from Our Latest Event.”

The AI ​​agent then recommends everything from footage in the brand’s media library to the sequence of clips, as well as suggestions for where to add titles and graphics. This will assist users Across the video production process, the company says.

Another tool capsule plans to add is real-time collaborative editing, Making it Easy for Colleagues to Work Togetra.

For instance, one person could focus on the beginning of the video while someone else tackles the ending. This joins the company’s existing commenting feature that allows teams to chat and leave notes at various points in the video.

Image credits:Capsule

Capsule first launched to the public in October 2024 after a beta period in 2023. Since then, it has gained the attation of notable companies, including hubspot, instacart, and ramp.

Its AI Studio Offers Various Useful Features for Teams Looking to Reduce Editing Time and Speed ​​Up Post-PRODUCTION. This includes automatic video transcription, summarization of intros to create title cards with brand-Aligned Graphics, Image Generation, Text Animations, and more.

Capsule offers bot a free version and a paid subscription for enterprises.

“As far as the adoption goes, it’s going incredibly well.

Investors are also taking notice. The series a round was born by innovation endeavors, with participation from hubspot ventures and several angels, such as frame.io founder emery wells, former Twilio Exactive Fran Co-founder karim atiyeh, InstaCart’s Chief Marketing Officer Laura Jones, and other.

Existing Backers Include Bloomberg Beta, Human Ventures, and Swift Ventures. To date, the company has raised a total of $ 19.75 million.

With this new Funding, Capsule Plans to Hire More Product Designers, Visual Designers, and AI ENGINELES and Expand Its Sales TEAM.

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