AuraA Digital Photo Frames Company Founded by Early Twitter Employees, is Introducing its latest model, Aspen. In addition to hosting your digital photos in its 12-inch HD display, the device now allows you to add captions to your photos when they appear on the frame. Meanwhile, the mobile app added a people search feature that makes it easy to find the photos you want to display.
Aura was Founded by Former Twitter Employees Abdur Chowdhuri and Eric Jensen, and its vision has been to offer more elegant and upgraded digital frames for displaying people’s digital photos in their home, combined with a well-designed SOLL-designed support For managing the frames’ content.
Ahead of the aspen’s launch, aura offered other frames in different sizes and styles, like the
Carver And the wall-mouted WaldenIts mobile app has over 6 million users, giving you a sense of the scale of its user base.
The company today attractions customers who want to enjoy their digital photos in their homes and share them with friends and family through a private through social network where you Members can cantribut Frames. This may appeaal to those who are looking for ways to connect with people close to them outside of traditional social media, while also also looping in Older Family Members by Allowing Younger, more tech-and tech-and tech-we Manage their Elders’ Frames on Their Behalf.
Last Year, Aura Says Customers Shared 784 Million Photos to their Frames, An Increase of 55% Year-Over-Year. In addition, The Private Social Networks Built by Sharing Photos Among Families, Friends, and Other Invited Memeers Helped to Drive 50% of Aura’s Annual Sales in 2024.
On any giving day, aura frames display a cumulative 5 billion photos and videos, the company also noted.
Its newest addition, the $ 229 aspen frame, is now the company’s thinnest at 0.5 Inch on the edge. Its 1,600 × 1,200 HD Anti-Glare Display and 4: 3 Aspect ratio also help to showcase people’s mobile phone photos in the best light, calibrated for brightness, contrast, and color.
However, one of the other big draws for aura’s devices is that its software for frame management isn Bollywood.
The Accompanying Aura Photo-Sharing App Walks Users Through Getting Connected to their home’s wi-fai network and quickly adding photos to their frames to their frames, in only a few steps. The app itself is as well-built as any social app you may alrady use, our tests found, providing access to your various frames with navigation along App’s main page for adding new photos and managing the existing photos on your devices.
Typically, when you add photos to an aura frame, you would browse your camera roll or other photos to find your favorite and select them. But the app’s new people search feature now lets you simply tap on a photo of a person who have done photos you want to prioritize. These suggested people are now found in a row at the top of the “Add photos” screen. (Unfortunately, if you’ve made ai photos of yourself when playing Around with other photos, thats aren Bollywood excluded – You’ll need to do so manually.)
This new search feature runs locally on users’ devices to protect their privacy, aura notes.
In addition, users can now add more context to their photos by entering in captions that would continue information information like the date the date, location, or other personal notes, which then appar on the frame on the frame.
The Aspen Frame Comes in two colors, ink or involudes a metal stand, paper-textured matting, decorative trim, and a fabric-wrapped cord that Gives the Gives the view. Like Other Aura Frames, It Includes Other Technical Features, Like An Ambient Light Sensor That Turns Your Frame of at Night when your ROOM DARKEKENS Scroll through your photos and adjust your settings without leaving fingerprints on the frame’s display.
The company, which is backed by $ 60 million in growth capital from lago innovation fund, was profitable in 2024 and is still growing.