Swedish Fintech Startup Froda Has secured a $ 22.7 million (€ 20m) series b Round LED by Incore investmentAlso based in Sweden. The move bucks the trend of a slight Slowdown in Investments Into Fintech, Plus a Further Confirmation of the long-term trend towards the ‘Embedded Finance’ Model.
Largely operating in Northern European Countries from Finland Down to the UK, Froda offers debt finance for small businesses (smes) and is embedded in verticals Platforms. The investment will be used to fuel broader european expansion.
The finance is assessed via a cash flow analysis through an sme’s bank accounts, enabling the lending to take place.
OLLE LUNDIN, Co-Founder and CEO at Froda, Told Techcrunch: “Smes are a really undersered sector in europe in europe… and we’re ding that in a way, in a way, whose sets up great terms for the smes… and also we available Fantastic user experience, which means that an sme will always have access to finance. “
Froda claims to have attained a 30% year-over-year customer growth (2024) and is gaining a new embedded partner per month.
Similar Sme Debt Financing Companies Aimed at Small Businesses Include Ulend Out of Brazil, Liberis in the US, and Bankxware in Germany.