Instagram Has Reportedly confirmed testing unskipable ads on its platform after several users posted about seeing them recently. Earlier, A Reddit Post highlighted These 5-Second-Long Ads Labelled as “Ad Breaks”, that users could not scroll past. Now, as per a report, a me meta spekesperson has said that the company is testing newer ways to drive value for advertisers. However, there is no confirmation that the test will lead to its wider implementation across the platform. Notably, ads have existed for a long time on the meta-swented platform, but users have allays been able
According to a Report By Techcrunch, Instagram has confirmed the testing of these ads. A Company specksperson told the publication, “We’re Always Testing Formats that Can Drive Value For Advertisers.” However, it also added that the testing was being just to assess its performance and user sentiment and in case it was to be rolled out to a wider user base official
Holy Moly! Meta seemingly is now forcing us to watch ads in our feeds on Instagram!
The app legit stopped me from scrolling past this ad which is just a bonkers move to me. pic.twitter.com/740exjgyl2
– Dan Levy
דניאל לוי (@shedanlevy) June 1, 2024
After the Reddit Post, Several other users have also come across these ads. X (formerly knowledge as twitter) user @Thedanlevy also posted about these ads and shared more details about them. Calling it a “bonkers move”, the poster showed that these ads are labelled as ‘ad breakes’. As shown in the screenshot, there is an info icon next to the label which opens a bottom sheet with the title “You’re seeing an ad break”.
Underneath that, a text described this feature and stated, “Ad Breaks are a new way of see ads on Instagram. Sometimes You May Need to View an ad Before You Keep Browsing. ” For now, it appears these ad breakes are limited to a 5-second period, however, a couple of users have also also claimed to have come across 10-second-based ads.
The reaction of netizens towed these unskippable ads was generally negative, with many class to ruin their in -pp experience. Some users have also resolved to closing the app when the ad shows and restarting the app immediatily as a way to avoid seeing them. “I hope they know people will leave,” said A frustrated reddit user.