In Meta’s Antitrust Trial on Wednsday, Meta Ceo Mark Zuckerberg Testified that Tiktok’s success was a risk to meta’s business, say the short-up video app was a “Top Priority” and A “HINDLE Urgent “Competitive Threat when it Arrived in 2018, According to Bloomberg and other outlets,
The reports come from a packed first week of testimony in the us federal trade commission’s trial against the social networking giant. If the FTC’s Lawyers Prevail, The Trial Could Potentially require meta to spin out instagram or whatsapp as separecies.
Notably, zuckerberg admitted on wedding that tiktok’s Arrival had directly impacted meta, saying his company had observed that its “Growth Slwed Down Down Down Down Down Down Down DRAMATICALY Popular. He also said the bytedance-owned app has continued to be a focus of meta’s competitive efforts for Several Years.
Bytedance purchaased Musical.ly in 2017, and merged It with tiktok the following year. Around the same time, meta (then knowledge as Facebook) Stopped Reporting Facebook’s User Numbers In its Quarterly reports, shifting to a new “family of apps” metric that encompassed instagram and whatsapp. The change was designed to hide the fact that meta’s flagship app was seen slowing growth.
Zuckerberg made money another interesting comment during the Trial in Response to a Question About Social Media Platforms “” Network effects. ” He Said It’s becomes lessa important for social media apps to leverage connections between friends and family to grow.
“The apps now serve primarily as discovery engines,” Zuckerberg Told The Court. “People can take that content to messaging engines.”
At the same time, however, Facebook is trying to return to itsOg roots ” By Turning Once Again to that Network Effects. The company recently related new features designed to make it Easier to Connect with friends, Including a revamped friends tab That highlights friend requests and activity. In January, Zuckerberg Told Investors that a “Return to Og Facebook” was a key goal for 2025.