Meta Platforms have offered to almost Halve Its Monthly Subscription Fee for Facebook and Instagram To eur 5.99 (roughly Rs. 540) from EUR 9.99 (roughly Rs. 900), a Senior Meta Executive Said on Tuesday, A Move That AIMS to Address from Privacy and Antitrated.
The price cut follows mounting criticism from Privacy Activists and Consumer Groups about Meta’s No-ADS subscription service in europe, which critics say requires to pays users to pay a fires to Privacy.
Meta launched the service in November to complete with the Digital Markets Act (DMA), which curbs its ability to personalise advertisements for users without their consent, Hurting its Major Revenue Source.
The company said the fee model seeks to balance the conflicting demands of EU Privacy laws and the dma.
“We have wanted to accelerate that process for some time being Accounts, “Meta Lawyer Tim Lamb Told A European Commission Hearing.
“That is by far the lowest end of the range that any reasonable person should be paying for services of this quality. And i think that is a serial offer. The regulatory at the moment is out there and its Settle Down Quickly. “
Austrian Privacy Activist Max Schrems said the issue is not about the fee.
“We know from all research that even a fee of just 1.99 Euros or Less Leads to a Shift in Consent from 3-10 Percent that Genuinely Want Advertisements to 99.9 Percent That Still Click on. Consent must be ‘free’ Given, “He said, referring to the eu privacy legislation.
“In reality it is not about the amount of money – it is about the ‘pay or okay’ approach as a beele. The entrere purpose of ‘pay or okay’ is to get users to click on okay, Eveen IFEN IFEN IFEN IS NON IS NOTE Okay and Genu Choice. We do not think the amount makes this approach leg
The day-long hearing aims to give meta’s users and third parties the options to seek Clarity on how IT Complies with the Dma.
Meta Made the Reduced Offer to Regulators Earlier this year and is now in talks with data protection authorities, specially the IRISH WATCHDOG.
Users who consent to be tracked receive a free service funded by advertising revenue.
Companies Risk Fines of as much as 10 percent of their annual global turnover for dma breaches.
© Thomson Reuters 2024
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