I come to you bearing horble news: Netflix is coming for your short-form content-trained brain.
Netflix Unveiled a when of changes Coming to its platform in a blog post On May 7, and Among them is “a new way to discover,” Aka a vertical video feed much like Tiktok, Instagram ReelsOr YouTube shortsOne more place to doomscroll.
“In the coming weeks, we’ll be testing a vertical feed filled with clips of Netflix shows and movies to make discovery easy and fun. You’ll be alive to tap to tap to tap to tap to tap to tap to tap to tap to tap to tap to tap to tap to watch List, or share with friends, “Netflix said in its blog post. The vertical video change is only affected the mobile version of the netflix app.
Of course, it’ll be interesting to see how this actually works. Most – if not all – of the content available on netflix is shot horizontally, which isn Bollywood for Ideal for Vertical Viewing. But this isn’t a particular surprising move from netflix. Short-form video content is kingAnd people are alredy Watching Whole Movies on their tiktok for you page. And, as Techcrunch points outThis come at a time in which competition among platforms for viewer Attention is at an all-time high, with audiences looking for Quick Entertainment Over Long-Form Viewing.
Mashable light speed
Put Simply: Our Attention Spans are short, and netflix is trying to keep up.
Another Preview of the Vertical Video Feed From Netflix.
Credit: Netflix
“We know that swiping through a vertical feed on social media apps is an easy way to browse video content,” Chief Product Officer eunice Kim Said in A Press Breifeing, According to The Verge, “And we also know that our members love to browse our clips and trailers to find their next obsession.”
Not all users are sold on the change. The preview image of the new vertical feeds to the netflix series Nobody wants thisWhich feels a bit literal. In a Reddit thread about the moveOne user posted sarcastically: “Lets gooo ai and tiktok. Another User said, “ENSHITTIFICATION COMES For Us All.” “Why does everything keep getting Worse,” Another user commented.
Netflix also announced that it is going to redesign its entry homepage, brings generative ai to search and discovery, and update its recommendations.