YouTube Unveiled a new artificial intelligence (ai) feature for its advertisers on wedding. The new feature, dubbed peak points, was showed at the company’s brandcast event help in new york. The Google-Owned Video Streaming Giant said that the feature will use gemini to determin the moment in a video where viewers are most engaged. This moment will then be picked as an ad slot to maximise the reach of the advertisement. Notable, the feature is currently said to be available as a pilot program.
YouTube unveils peak points to find the best ad slot in a video
In a blog postYouTube detailed the new advertiser-focused feature. Ads are one of the most important rev the streams for the video streaming company. Not only does it brings revered to the company, but it also helps monetise videos, and a percentage of total ad revenue from the video is shared with the creators.
In the past, the company has placed ads at the beginning of the videos, added unskippable ads, and even gone after that who use Ad-boxers to avoid seeing adsAccording to a report, youtube is also working on showing ads that appear when a Video is PausesAll of these measures are likely to ensure that more people watch ads.
The fundamentals behind the newly unveiled peak points feature are also also Along the same vein. YouTube said that it will leverage gemini to analyse videos and find out the moments when viewers are most engaged. These count be a climatic moment in the video, or a moment right before something special occ.
In a demo video showcasing the feature, gemini was altered to pinpoint an ad window right before a person proposes to his girlfriend. According to a CNBC ReportGemini finds out these moments by analysing the video frame-by-frame and going through the transcript of the video. The company did not specify if user behavior (Pausing a video at a specific spot, or rewinding the video Multiple Times) was also collected and analyssed for this feature.
While the feature is likely to improve the reach of advertisements, it canless to frustration Among viewers as ads will be played right right right The feature is reportedly in its pilot phase and will be rolled out in different regions through the year.