YouTube on Wednsday announced An expansion of its pilot program designed to identify and manage ai-generated content that features the “likeness,” Including the face, of creators, artists, and other famous or influenical forms. The company is also publicly declaring its support for the legislation knowledge as the No fakes actWhich aims to tackle the problem of ai-generated replicas that simulate someone’s image or voice to Mislead others and create harmful content.
The company says it collaborated on the bill with its sponsors, senses. Chris coons (D-de) and Marsha Blackburn (R-TN), and other Industry Players, Including The Recording Industry Association of America (Riaa) and the Motion Picture Association (MPA). Coons and Blackburn will be announcing the reintroduction of the legislation at a press conference on Wednsday.
In A blog post, YouTube explains the reasoning behind its continued support, saying that when it understands the potential for ai to “revolutions Creative Exposition,” It also comes with a downsion.
“We also know there are risks with ai-generated content, including the potential for misuse or to create harmful content. According to the post.
“The no fakes act provides a smart path forward trust it focuses on the best way to balance
Protection with Innovation: Putting Power Directly in the Hands of Individuals to Notify Platforms of
AI-Generated Likenses they believe should come down. This notification process is Critical because it makes it passible for platforms to distrusting
Platforms Simply Can’t Make Informed Decisions, “YouTube say.
The company introduced Its likeness detection system in partnership with The creative artists agency (Caa) in December 2024.
The new technology builds on youtube’s efforts with its existing content id system, which detects copyright-protected material in users’ uploaded videos. Similar to content id, the program works to automatically detect violating content – in this case, simulated faces or Voices that were made with Ai Tools, YouTube explained Earlier this year.
For the first time, youtube is also sharing a list of the program’s initial pilot testers. These include top youtube creators like Mrbeast, Mark rober, Doctor MikeThe Flow podcast, Marques Brownleeand Estude Matemática,
During the testing period, youtube will work with the creators to scale the technology and refine its controls. The program will expand to reach more creators over the year ahead, the company also said. However, youtube didn’t say it it expects the likeness detection system to launch more publicly.
In addition to the likeness detection technology pilotThe company also previously updated Its privacy process to allow people to remove the removal of al a synthetic content that simulates their likeness. It also Added Likeness Management tools That let people detect and manage how ai is used to depict them on YouTube.