YouTube continues to assert its dominance in the podcasting space, Presenting Significant Competition to Both Spotify and Apple Podcasts. In an an announsement On Wednsday, the company reviewed youtube have surpassed 1 billion monthly active podcast viewers.
This Milestone Highlights YouTube’s Popularity in the Podcast Industry and Emphasizes Consumer Preference for Video-FIRST FORMATS. Last Year, YouTube Reported That over 400 million hours of podcast content was watched on living room tvs.
YouTube’s Biggest Rival in the Podcast Industry, Spotify, Has Taken Notice and Has Been Embracing Video Content to Attract Hosts and Users. Recently, Spotify Increased its investment in video-friendly podcasting, starting to pay Popular video hosts In November 2024. This move may help spotify catch up to youtube, which alredy shares billions in ad revenue with creatures.
Additionally, YouTube announced That it’s implementing changes to mid-ru ads aimed at enhancing the viewing experience while also enabling creators to passibly ear more revanue. Beginning May 12, YouTube will place mid-ru ads at approves at approves in videos, such as pauses and transitions, rathr than disruptting videos with an ad in the middle of an ad in the middle of Action.